I AM NIKON

The prize competition “I AM NIKON” proved that social networks have a strong influence in Slovenia with the right content in hand.

Our role

The key role in preparing the strategy  was the absence of innovative web  and communication campaigns which are based on user initiated content among consumer competitors.

The challenge

Creating a campaign where all potential Nikon users can create an image, write a slogan and with this prepare their very own Nikon advertisement which is then shared with friends through a social network. Since the campaign was set as a contest each participant was motivated to attract as many votes as possible and with this compete for prizes. Posting the final images went viral and in a very short period reached every second internet user in Slovenia!

Target Audience

It was important to target the group aged between  15 and 28 while making sure not to alienate other potential customers.