I AM Nikon

With the competition I AM..Nikon encouraged the creativity of its young users. Participants created their very own Nikon advertisement.

How? Users searched through their photo gallery, added the Nikon slogan I AM... personalized it and chose one of Nikons cameras...this entered them into a sweepstakes competition with the chance to win one of 50 Nikon prizes. The campaign did not go unnotices since Nikon Europe decided to use our concept to launch the campaign in Austria.

The success of the a campaign did not go unnoticed although the campaign was intended only for the Austrian public it “migrated” to both Germany and Switzerland due to the strong viral effect...

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• Page:

  I AM Nikon Slovenia

• Design:

  Zadrga

• Knowledge:

  PHP, Flash, JavaScript

• Specialities:

  FB connectivity

• Results:

  25.061 designs, 1.297.603 visits, 4.000.124 page views, 472.475 unique visitors

• Link:

  jazsem.nikonsvet.si

• Page:

  I AM Nikon Austria

• Design:

  Zadrga

• Knowledge:

  PHP, Flash, JavaScript

• Specialities:

  FB connectivity

• Results:

  125.384 designs, 6.6 mio visits, 31.6 mio page views, 3.6 mio unique visitors