Little steps 2

The web campaign Little steps 2 was intended to promote Spar’s brand Pretty Baby to attract the participation of young parents as potential customers.

In order to compete in the web competition Little steps 2 participants had to upload a picture of their toddler on www.spar.si web application and help build a mosaic picture of a childs face made of many baby-toddler photographs.

As photos are added the clearer the big picture is. Each photo could also be awarded a “like”. The picture with the most “likes” received a prize. Each individual participant could also send the photo of his child as an e-postcard with a written message.

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• Knowledge:

  PHP, Flash, JavaScript

• Link:

  www.majhnikoraki.si