Little steps

Web campaign little steps can go a long way was intended to promote the Spar brand Sparky to attract the participation of young parents who are potential customers.

The big web campaign had a humanitarian aspect. In just a little over two months more then 4.000 Slovenian virtual toddlers walked or crawled more then 500 virtual kilometers to earn 500 Sparky diaper packages, which Spar handed out ot the mothers shelter across Slovenia.

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  • Knowledge:

    PHP, Flash, JavaScript

  • Results:

    3.000 kids, 200.000 visitors

  • Link:

    www.majhnikoraki.si