SPAR milk has a new face

Spar gave its loyal customers a demanding task- designing the new packaging of its best sold brand product.

The application is technologically and conceptualy very edgy as it is happening in a generated story where the users create in a unified 3D environment. The campaign includes other innovative communication tools such as technology for showcasing personalized packaging with the help of a web camera (augumented reality).

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• Knowledge:

  PHP, Flash, JavaScript

• Posebnosti:

  3d, Augmented reality

• Results:

  12.000 individual works, 200.000 visits, 1.000.000 page wievs, 110.000 unique visitors

• Link:

  mleko.spar-natecaji.si